Boasting both anti-inflammatory and antioxidant properties, Dimethylaminoethanol (DMAE) is an anti-inflammatory and antioxidant that helps achieve firm skin and minimise the appearance of fine lines. First patented by Perricone MD, it is often described as Spanx for the face due to its lifting and firming benefits.
The Verdict: I have seen this product demonstrated during product training with brand founders where they applied product to half of a woman’s face using an upward massaging technique. There was a visible and pronounced difference to the side of the face that had the DMAE massaged into it and the other side. Her face appeared lifted. How much of this was the massage technique or a combination of both? I am unsure. I view it as an ingredient that you could certainly apply using a massage technique before an event. Whether or not there are permanent lifting benefits to the skin, the jury is still out on that in my view.
